What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's Google's framework for evaluating content quality, especially for YMYL (Your Money or Your Life) topics like health, finance, and legal.
Experience: Does the content creator have first-hand experience with the topic? Google's Feb 2026 core update strengthened author credential verification — sites with unverifiable authors saw 40-70% traffic drops.
Expertise: Does the author have recognized knowledge in the subject?
Authoritativeness: Is the site/author recognized as an authority by other experts and sites?
Trustworthy: Is the site accurate, honest, and transparent?
Implementation: Create detailed author pages with Person schema, link to professional profiles, display credentials, publish original research, get cited by other authoritative sources.
Example
A medical article written by 'Admin' with no author page will be outranked by the same content written by 'Dr. Jane Smith, Board-Certified Dermatologist' with a detailed author page and links to medical publications.