What is Title Tag?
The title tag is an HTML element that specifies the title of a web page. It appears in search result listings, browser tabs, and social media shares. It's one of the most important on-page SEO factors.
Best practices: - Length: 50-60 characters (Google truncates longer titles) - Primary keyword in the first 3 words - Unique for every page (no duplicates across the site) - Compelling for clicks (think of it as an ad headline) - Brand name at the end (e.g., 'Page Title | Brand')
Common issues: duplicate titles across pages, titles that are too long or too short, missing keywords, generic titles like 'Home' or 'Page 1', and titles that don't match page content.
A/B testing title tags can increase CTR by up to 37%.
Example
Bad: 'Services | Our Company' Good: 'SEO Audit Tool for Agencies — AI Action Plans | Vantacron'