SEO Audit for Healthcare Providers
77% of patients use search engines before booking appointments. Healthcare sites face the strictest quality standards from Google.
Run Free AuditWhy SEO matters for healthcare
Healthcare is classified as YMYL (Your Money Your Life) by Google, meaning it faces the highest E-E-A-T standards. Content must demonstrate expertise, medical accuracy, and trustworthiness. Technical issues that would be minor on other sites can have outsized ranking impacts on healthcare sites.
Common SEO issues we find
Weak E-E-A-T signals
No physician profiles, missing credentials, no medical review process indicated. Google holds healthcare content to the highest standards.
High impactNo LocalBusiness/MedicalOrganization schema
Missing structured data for practice type, hours, accepted insurance, and services.
High impactHIPAA-related technical issues
Contact forms without SSL, patient portals with SEO implications, privacy policy gaps.
High impactThin service pages
Generic descriptions of medical services without the depth Google expects for YMYL topics.
Medium impactMissing physician profiles
No individual provider pages with credentials, specialties, education, and Person schema.
High impactSEO checklist for healthcare
- Physician profiles with Person schema and credentials
- MedicalOrganization/Physician schema
- HTTPS with proper security headers
- Detailed service/condition pages
- Medical review process indicated on content
- Google Business Profile per location
- Patient review generation strategy
- Insurance and payment pages
- Accessibility compliance (ADA)
- Core Web Vitals passing
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