SEO Audit for Law Firms
96% of people seeking legal advice use a search engine. If your firm isn't visible, those clients are calling someone else.
Run Free AuditWhy SEO matters for law firms
Legal SEO is one of the most competitive and highest-value niches. A single new client can be worth $3,000-$50,000+. The firms that rank on page one for '[practice area] lawyer [city]' capture the majority of new client inquiries.
Common SEO issues we find
No practice area pages
Generic 'services' page instead of dedicated pages for each practice area. Each area needs its own optimized page.
High impactMissing attorney profiles
No individual attorney pages with credentials, experience, and Person schema. E-E-A-T is critical for legal content.
High impactThin location pages
Serving multiple cities but no unique content per location. Template pages with just the city name swapped get penalized.
Medium impactNo FAQ schema
Legal sites have natural FAQ content but rarely implement FAQPage schema for rich snippets.
Medium impactSlow site speed
Heavy themes, unoptimized images, excessive plugins. Legal clients expect professional, fast-loading sites.
High impactSEO checklist for law firms
- Dedicated page per practice area
- Attorney profiles with Person schema
- LocalBusiness schema with each office
- FAQ schema on practice area pages
- City-specific landing pages with unique content
- Core Web Vitals passing
- SSL/HTTPS with security headers
- Google Business Profile per office
- Review generation strategy
- Meta titles: [Practice Area] Lawyer in [City]
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