SEO Audit for Real Estate
44% of home buyers start their search online. If your listings and brand aren't visible, you're losing leads to Zillow and competitors.
Run Free AuditWhy SEO matters for real estate
Real estate SEO competes with massive portals (Zillow, Realtor.com, Redfin). Individual agents and brokerages can still win by dominating hyper-local searches: '[neighborhood] homes for sale', '[city] real estate agent'. These long-tail, local queries convert at much higher rates.
Common SEO issues we find
IDX integration SEO issues
Property listing pages with duplicate content, no indexing, or thin content. IDX pages need unique descriptions and proper canonical tags.
High impactNo neighborhood pages
Missing local content for specific neighborhoods, school districts, and communities you serve.
High impactWeak agent profiles
No individual agent pages with credentials, listings, reviews, and Person schema.
Medium impactSlow image-heavy pages
Property photos not optimized. Large galleries without lazy loading crush page speed.
High impactMissing LocalBusiness schema
No RealEstateAgent or LocalBusiness structured data for map pack visibility.
Medium impactSEO checklist for real estate
- IDX pages with unique content and canonicals
- Neighborhood/community pages
- Agent profiles with Person schema
- RealEstateAgent/LocalBusiness schema
- Image optimization (WebP, lazy loading)
- Google Business Profile optimized
- Review generation strategy
- Blog with local market updates
- Mobile-optimized property search
- Core Web Vitals passing
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