Brand Mentions Are the New Backlinks: How to Build the Off-Site Reputation AI Search Actually Trusts
Brands are 6.5x more likely to be cited in AI answers through third-party sources than their own domains, and 75% of AI Mode sessions end without a single external click. The old playbook of chasing backlinks for PageRank is no longer enough. Here's how to earn the brand mentions that ChatGPT, Perplexity, and Google AI Mode actually pull from.